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1.
Harvard business review on customer relationship management Book Publication Boston : Harvard Business School Publishing, cop. 2001 Description vii, 192 p. : il. ; 21 cm LocationBiblioteca Universidade Europeia (Lispólis) Availability Available (1).

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2.
The book of business awesome : how engaging your customers and employees can make your business thrive / Scott Stratten Book Publication Hoboken : John Wiley & Sons, cop. 2012 Description ix, 123 p., 127 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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3.
O CRM : gestão da relação com o cliente / Antoine Delers Book Publication [S.I] : 50minutes.com, 2023 Description 36 p. LocationBiblioteca IPAM Porto Availability Available (1).

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4.
Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers Book Publication Hoboken : Wiley, cop. 2017 Description xxiv, 600 p. : il. ; 26 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (1). Reference (1).

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5.
Enterprise one to one : tools for competing in the interactive age / Don Peppers, Martha Rogers Book Publication New York : Currency Doubleday, 1999 Description XV, 436 p. ; 19 cm LocationBiblioteca IADE-UE Availability Available (1).

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6.
Enterprise one to one : tools for competing in the interactive age / Don Peppers, Martha Rogers Book Publication New York : Currency Doubleday, 1997 Description XIX, 436 p. ; 19 cm LocationBiblioteca IADE-UE Availability Available (1).

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7.
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The role of customer gratitude in relationship marketing / Robert W. Palmatier...[et al.] Article Analítico Journal of marketing, 5 (September 2009), vol. 73, p. 1-18 LocationBiblioteca IADE-UE Availability Available (1).

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8.
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A importância das atitudes de confiança e compromisso nas estratégias de fidelização de clientes no sector bancário em Portugal / Sara Maria Lopes Matias ; orient. Casimiro Ramos Book Publication Lisboa : IADE, 2011 Description V, 169 f. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (2).

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A gestão das relações com clientes com base na confiança, compromisso e cooperação : estudo aplicado aos CTT Correios de Portugal / Luísa Margarida Oliveira de Carvalho Gonçalves Costa ; orient. Ana Paula Queiroga Santos Book Publication Lisboa : IADE-U, 2014 Description 204 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Available (1).

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10.
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Gestão da relação com clientes : as operadoras de telecomunicações móveis / Ana Cristina Neves Pereira ; orient. Casimiro Ramos Book Publication Lisboa : IADE, 2011 Description VII, 87 p. : il. ; 30 cm + CD-Rom LocationBiblioteca IADE-UE Availability Reference (2).

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